December 16, 2020

Hello gorgeous people and welcome back to the channel my name is Fortuna and I'm the founder of it really works vitamins we're a hair care supplement brand from the UK and we've been featured in Forbes as the best
nutrition innovation 2019 and 2018 and we've been in shortlist magazine
as the best hair regrowth product for men.
So I know a lot about nutrition and hair growth today let's talk about lycopene for hair growth lycopene is a powerful antioxidant that's found in a number of
fruits and vegetables and I'm going to be talking to you today about how
this powerful antioxidant can help to block dht it's all coming up.
And before I forget to mention if you would like to win your very own I'm putting it in with the magic of editing 28 day supply of it really works vitamins all you've got to do is comment on this video and hit the subscribe button and in the comment just let me know why would you like to win it really is as simple as that.
Every at the end of every month I just go through all of the various answers and I of course I kind of like to get dressed up and I kind of present a game show where I say who the winners are it's I feel like I have way more fun than the people that actually win the prizes if you'd like to win just comment on this video let me know why you'd like to win and subscribe and don't forget to hit the bell so you won't miss out on when I announce the winners .
Lycopene is a natural compound found in fruits and it gives fruits their bright red coloring so you'll find them in tomatoes watermelon red grapefruit and red peppers you'll also find them in carrots too so today I just want to go through how lycopene can help to block dht.
As you might already know dihydrotestosterone is the male androgen
sex hormone and is responsible for kick-starting male pattern baldness in people who are genetically predisposed to male pattern baldness.
So dht attaches itself to hair follicles and shrinks them in a process called miniaturization so this applies to around two-thirds of men worldwide will experience male pattern baldness over the course of their life.
So how can lycopene help poor blood circulation can lead to an increase in hair loss when you don't have healthy circulation it means that all of the various nutrients and minerals from all the lovely food you're eating just isn't making its way up towards your scalp.
So lycopene helps to boost healthy normal circulation lycopene also helps in cell restoration so it's helping to repair cells especially those cells at the scalp and the hair follicle also don't forget to pick up your free ebook everything you need to know about blocking dht from itreallyworksvitamins.com.
The book includes a recipe for a homemade scalp exfoliant and the best foods and drinks that help to block dht and regrow your hair the link is in the description below.
Lycopene has also been found to boost collagen production and collagen is fantastic because it's an anti-aging nutrient that helps to ensure that your skin is
plump and your hair remains healthy lycopene is also a fantastic 5-alpha
reductase inhibitor well what is 5-alpha reductase this is the enzyme responsible for converting testosterone to dihydrotestosterone in men who are genetically predisposed to male pattern baldness.
When you have less of this enzyme that's converting testosterone to dht you're less likely to really feel the effects of dht hair follicle sensitivity because there's less dht floating around your system. I'm going to put a link in the description to a study which has found that lycopene been a fantastic five alpha reductase inhibitor.
So if you want to get more lycopene into your diet what kind of foods should you be eating let's run through them first of all watermelon is a fantastic source of lycopene it's also a rich source of vitamin C vitamin b12 and citrulline which is known to help eliminate excess dht other foods that are high in lycopene include:
  • guava
  • pink
  • grapefruit
  • papaya
  • red bell peppers
  • persimmon
  • asparagus
  • red cabbage and
  • mangoes
Some of the highest lycopene foods by nutrient density include
  • sun-dried tomatoes
  • pasta sauces 
  • ketchup
  • rose hips
  • canned minestrone
  • Manhattan clam chowder
  • watermelon and
  • papaya
Did you know that lycopene is better absorbed when it's been cooked either through heating or processing as the heat turns the molecule into useful isomers
and that's why processed lycopene products such as tomato sauces that you
get from the shop or pasta sauces or tin plum tomatoes that's why they're a better source of lycopene than fresh tomatoes but second to processed tomatoes a really great source are cherry tomatoes as well if you don't fancy
processed pasta sauces.
Interesting fact and let's talk about some of the other amazing benefits of lycopene because as well as being fantastic for your hair and helping to block dht it can do so many other things for you this powerful antioxidant has lots of benefits including sun protection improved heart health and potentially lowering the risks of certain types of cancer it's also extremely rich in vitamin k and some research supports the fact that lycopene helps to support bone health and many studies link tomatoes with heart health benefits the antioxidant vitamin c
and e along with lycopene seem to slow down the processes that would eventually cause heart disease.
Can I just say that it really works vitamins are packed with lots of the nutrients that you might find harder to get into your daily diet including rosehip as well as that our vitamins are packed with vitamin c 320% of your recommended daily allowance of vitamin b12 and 200% of your daily recommended allowance of copper so it really works vitamins really are powerful stuff.
When I came up with the formulation for its really works vitamins I wanted to have such a high level of nutrients that our customers would really notice the difference from early on.
I know there are so many products out there that say that they've got this and this and this and this and then when you actually read the packaging it's like the the nutrient levels are so low because they're cheaper so I just thought do you know what I just want to create such a fantastic quality product with nutrient levels that are high enough to make a difference but not high enough to cause any kind of toxicity so that is where that's where my brand came from.
I had my own kind of hair loss issues I just thought my hair was really thin dry thinning brittle so I went on my whole journey throughout my teens and
into my 20s where I started really growing my hair and focusing on what I was eating upping my water intake and really focusing on nutrients and supplements that encourage healthy hair growth.
So that's where it came from and that's where it really works vitamins were born and now five years later after I first started my brand we've been featured in Forbes as the best nutrition innovation 2019 and 18 and we've been in shortlist magazine as the best hair growth product for men but we're not just suitable for men we're also suitable for women as long as you're not pregnant or breastfeeding.
So I just want everyone to check us out enjoy the blogs because I write loads of
blogs myself enjoy and also we do worldwide shipping twenty percent of our customers are from the UK eighty percent are from everywhere and thank you to all of our customers in the US,  India Australia Canada Singapore.
It's like it just it always surprises me that people hear about my brand so thank you guys.
I really hope you have enjoyed this video lycopene is such an interesting nutrient and it's kind of like this unsung hero for our care no one talks
about it. So I  thought it deserved its very own video and I thought it's a really interesting topic and you know when we're talking about having five a day
this is why because loads of the nutrients in vegetables in your fruit
they're doing working wonders for your hair and we kind of neglect it so much.
I'm so sorry I'm back I'm waffling but I just wanted to say thank you guys for
all of our new subscribers don't forget to check out our giveaway because we've got 20 28 day supplies of it really works vitamins to give to you if you'd like to enter our giveaway all you've got to do is comment on this video and don't forget to hit the bell because you just won't know if you've won and you want to hear your very own name being announced when I announce the winners at the end of the month.
So guys I'm going to love you and I'm  going to leave you see you very soon
on the very next it really works vitamins extravaganza. Welcome welcome welcome to all our new subscribers I hope you're having a gay old time enjoying my videos I love making these videos and if you're currently dealing with hair loss then take the it really works vitamins 90 day challenge.  If you don't love your hair within 90 days then we refund you get started now at itreallyworksvitamins.com and don't forget to get 15 of your first order with coupon code youtube15.
Have a great day and see you very soon bye for now guys!

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